Understand why
it works.
Look beyond replacing a part. Ask questions, learn how the pieces fit together, and develop the judgment to solve the next problem.
Lessons from a lifetime in the trades
The trades gave Lonny Snowden more than a career. They gave him a way to solve problems, build businesses, and help the next generation find their start.
TECHNICIAN · BUSINESS OWNER · EDUCATOR
Find your starting point
Whether you’re considering your first step or thinking about what comes next, these stories offer lessons you can carry into your own career.
Choose a book to explore

Book Two · The next step
From Technician to Business Owner
The next step in the New Collar Wealth series explores the journey from skilled technician to business owner. Drawing on Lonny’s experience building businesses, it focuses on responsibility, leadership, trust, and creating opportunities for others.

Book One · Your first step
So You Want to Be a Technician
Could the trades be right for you? This condensed edition brings together stories and lessons for students, career changers, and anyone considering a future in skilled work. Discover what contractors value and the habits that help a technician grow.
The Rich Tech mindset
Wealth begins with the skills, habits, and character you bring to the work. These themes run through both editions.
Look beyond replacing a part. Ask questions, learn how the pieces fit together, and develop the judgment to solve the next problem.
Learn from people who have already walked the path. Pay attention to their character as well as their accomplishments.
Follow through, keep learning, and finish what you start. The way you handle the work becomes part of the value you bring.
“True wealth is having a valuable skill, creating opportunities for yourself and others, and building something you can be proud of.”LONNY SNOWDEN · A NOTE FROM THE AUTHOR
Your next chapter
Start with curiosity, a willingness to learn, and a skill worth building.